Nate Co is a growth-focused CEO and performance marketer with a decade of experience building scalable lead-generation engines for financial services from San Diego. He founded and leads CPA VIRAL and previously co-created a performance marketing platform at Tap Mob, specializing in high-intent inbound calls and multi-channel campaigns across Snapchat, Facebook, and TikTok. Nate has a track record of optimizing large-budget campaigns to improve CPA/ROAS, leveraging data-driven analytics and affiliate channels to turn cold traffic into high-retention customers. He partners with lenders and financial brands to design acquisition funnels that prioritize qualified, ready-to-act leads rather than volume alone. Beyond campaign tactics, Nate’s background spans productized marketing roles—running UA for apps, sales-marketing integrations, and analytics-driven monetization strategies—giving him a rare blend of ops, growth, and platform-building experience. Colleagues describe him as pragmatic and ROI-obsessed, with a knack for translating ad-tech trends into measurable customer acquisition wins.
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