Nathan Giachetta is a Marketing Science Partner at Meta with a decade of experience blending social science research and data science to help businesses become more data-driven. He specializes in translating statistical modeling and advanced analytics into actionable marketing strategy and product insights, supporting growth across diverse industries. Trained in social sciences at USP and business administration at FGV, he brings both rigorous research foundations and practical business acumen. His career spans research roles in Brazilian institutions and hands-on analytics work at QuintoAndar before joining Meta, reflecting a rare combination of academic rigor and applied industry impact. Colleagues rely on him for turning complex experimental and observational data into clear decisions that improve marketing effectiveness.
10 years of coding experience
3 years of employment as a software developer
Specialization (Lato Sensu) Business Administration and Management General, Specialization (Lato Sensu) Business Administration and Management General at FGV - Fundação Getulio Vargas
Ensino Fundamental e Médio, Ensino Fundamental e Médio at Escola Técnica Walter Belian
Graduação Social Sciences, Graduação Social Sciences at USP - Universidade de São Paulo
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