Nathaniel Deal is a founder and seasoned engineering leader with 12 years building e-commerce systems and Shopify-native products, including ten published Shopify apps and five years running his own DTC store. He founded Sevenbrand to diagnose and remediate the hidden technical failures that quietly bleed revenue at seven-figure Shopify merchants—slow storefronts, unreliable data, fulfillment gaps, and fragile app stacks. His background spans hands-on front-end and full-stack work (React, Next.js, TypeScript, Node, Liquid, GraphQL) and senior leadership roles managing teams and technical strategy at companies like Mailchimp and Noteable. Nathaniel pairs product-focused diagnostics with end-to-end implementation, taking projects from discovery through custom app and headless rebuilds. Based in Atlanta, he brings a blend of entrepreneurial grit and engineering discipline that frequently finds problems others misattribute to marketing or creative.
11 years of coding experience
9 years of employment as a software developer
Bachelors, Computer Engineering, Bachelors, Computer Engineering at University of Kentucky
Associates, Electrical Engineering, Associates, Electrical Engineering at Eastern Kentucky University
Contributions:7 commits, 10 PRs, 38 pushes in 9 months
arduino
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Nathaniel Deal - Manager, Frontend Development at Effodio, Inc.