Summary
Naufal Afif is a Business Analyst and Product/UX Research professional with nine years of cross-industry experience including chatbots, hospitality, retail, and CRM & Big Data. He combines a computer science background with hands-on research methods to translate qualitative and quantitative data into product strategy, A/B tests, and actionable recommendations that boost customer engagement. Currently driving CRM analytics at Erajaya, he dissects complex datasets to surface trends and guide product and marketing decisions across large retail and e-commerce ecosystems. Previously he shaped UX research and product operations at RedDoorz and Vutura, helping bridge user insights with engineering and design. Beyond typical research skills, he builds side projects like cloudtutor.io, reflecting an engineer’s mindset that complements his user-centered approach.
9 years of coding experience
7 years of employment as a software developer
Bachelor's degree, Computer Science, Bachelor's degree, Computer Science at Ahmad Dahlan University Yogyakarta Indonesia
High School Diploma, Computer Software Engineering, High School Diploma, Computer Software Engineering at SMK Negeri 3 Palu
Indonesian, English