Neo Lee
Hong Kong, China
Summary
🤩
Rockstar🎓
Top SchoolNeo Lee is a customer acquisition leader with 17 years’ experience in digital performance marketing across Hong Kong and regional APAC markets, now managing acquisition at Blue Insurance Hong Kong. He blends agency-honed analytics and media planning with in-house growth tactics from roles at Lalamove and Hyphen Group to optimize full-funnel performance, drive CAC down, and lift activation and retention metrics. Comfortable partnering with product and tech teams, he has delivered measurable gains—double-digit FTU and order growth—by combining tactical campaigns, ASO, and conversion-rate improvements. An Internet architect and lifelong game and music enthusiast, he also contributes technical writing to beginner programming resources on GitHub, showing a commitment to education and clear technical communication.
18 years of coding experience
2 years of employment as a software developer
Lingnan University
Github Skills (7)
markdown10
jupyter-notebook10
markdown-it10
python10
documentation10
technical-writing10
git7
Programming languages (18)
Github contributions (5)
neolee/pilot
Oct 2019 - Aug 2020
进入编程世界的第一课
Role in this project:
Technical Writer
Technical WriterContributions:93 commits, 17 PRs, 101 pushes in 10 months
Contributions summary:Neo primarily contributed to the documentation of the `pilot` repository, which seems to be an introductory course to programming. The commits involved converting setup guides to Markdown, fixing typos, and improving wordings to enhance clarity for the target audience. They also added video links for better understanding of the course contents.
neolee/pilot-student
Oct 2019 - Aug 2020
“进入编程世界的第一课” 的学习用书
Role in this project:Technical Writer
Technical WriterContributions:1 review, 10 commits, 9 PRs in 10 months
Contributions summary:Neo's commits primarily involve modifications to `.ipynb` files, suggesting a focus on educational content. These changes include adding, editing, and structuring text-based content, likely aimed at explaining programming concepts. The contributions appear geared toward providing a learning resource, possibly for students entering the programming world, by explaining programming concepts.
java
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