Néstor Ruiz is a Senior Product Designer based in Madrid with 14 years of cross-disciplinary experience designing intuitive, secure digital experiences for millions of users across Europe and Africa. Currently shaping Vodafone’s Secure Net, he blends UX strategy, user research and prototyping to deliver accessible security features across multiple markets. His background spans mobile, hardware interfaces and frontend development—from onboarding wizards at bq to multimedia-rich super-app features at ayoba—giving him a rare fluency in design-to-engineering handoffs. He’s skilled at building and maintaining design systems (notably iOS for ayoba) and uses research-led iterations to improve retention and usability in culturally diverse products. Colleagues praise his ability to translate complex security requirements into simple, user-focused journeys while keeping business goals front and center.
14 years of coding experience
4 years of employment as a software developer
The Superior Technician of Art and Design in Graphic Print, Art and Design, The Superior Technician of Art and Design in Graphic Print, Art and Design at Escuela Artediez
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