Summary
Néstor Villalobos is a marketing and growth strategist with 13 years of experience blending technical automation skills and hands-on product marketing to scale B2B healthtech in LATAM. As Marketing Manager LATAM at Huli he leads multi-channel customer acquisition, product marketing, and data-driven experimentation to position the platform as the operating system for healthcare professionals across Mexico and Costa Rica. A serial founder and former creative director, he’s launched and built products from crowdfunding for NGOs to peer-to-peer marketplaces, pairing creative copy and digital strategy with engineering chops from a software engineering degree. He also ships indie projects in AI and occasional game development, reflecting a maker’s mindset that translates into rapid prototyping of acquisition channels and affiliate programs. Based in Mexico City, Néstor combines brand storytelling with rigorous KPI focus (CAC/LTV) to turn product value into sustainable growth.
13 years of coding experience
8 years of employment as a software developer
Bachelor’s Degree, Software Engineering, Bachelor’s Degree, Software Engineering at Universidad Latina de Costa Rica
Bachelor of Science (B.Sc.), Communication, Bachelor of Science (B.Sc.), Communication at Universidad de Costa Rica
English, Spanish