Netanel Malka
Head Of Digital, Co Founder at Lemon MSS
Tel-Aviv, Tel-Aviv District, Israel
Summary
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Rockstar🎓
Top SchoolNetanel Malka is a digital leader and entrepreneur with 11 years of experience building and scaling digital marketing and web products as CEO of i-Logic and now Head of Digital and Co-Founder at Lemon MSS. He blends hands-on engineering and big data expertise—demonstrated by contributions to the Apache Sedona geospatial project where he implemented functions like ST_SimplifyPreserveTopology and ST_MakeValid and wrote tests to ensure correctness—with pragmatic digital strategy and growth-focused consulting. Based in Tel Aviv, he designs tools, reporting frameworks, and custom code that turn marketing investments into measurable sales and leads across branding, social, paid advertising and technical SEO. His background in law gives him a structured, risk-aware approach to business decisions and client engagements. Comfortable switching between code, analytics and client-facing strategy, he’s known for turning complex data challenges into actionable digital products.
11 years of coding experience
12 years of employment as a software developer
Bachelor's degree Law, Bachelor's degree Law at The College of Management Academic Studies
Github Skills (14)
spatial10
javas10
geo10
junit10
wkb10
geospatial10
spatial-analysis10
geojson10
java10
spatial-data10
jtest10
scala10
sql9
spark9
Programming languages (11)
Github contributions (5)
apache/sedona
Nov 2018 - Jun 2022
A cluster computing framework for processing large-scale geospatial data
Role in this project:
Back-end Developer & QA Engineer / Test Automation Engineer
Back-end Developer & QA Engineer / Test Automation EngineerContributions:11 reviews, 38 commits, 13 PRs in 3 years 7 months
Contributions summary:Netanel primarily contributed to the back-end functionality of the geospatial data processing framework, adding new functions and features. This included implementing the `ST_SimplifyPreserveTopology` and `ST_MakeValid` functions, along with supporting WKB serialization and GeoJSON output. Furthermore, the user wrote tests to validate these new functions and other existing functionalities, ensuring the quality and correctness of the codebase. The contributions extended to improving the existing SQL functions and ensuring that they correctly handle null values.
cluster-computinggeospatialspatial-sqlspatial-analysisspatial-query
netanel246/incubator-sedona
Nov 2018 - Feb 2021
A Cluster Computing System for Processing Large-Scale Spatial Data
Contributions:3 PRs, 19 pushes, 10 branches in 2 years 3 months
dataframesk-meansspatialcluster-computingspatial-data
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