Netto Farah is an engineering leader with 15 years of experience building full-stack web platforms and developer-focused libraries from New York. He co-founded and served as CTO of Koala, and now contributes at Cursor while bringing deep production experience from multiple senior roles at Segment where he helped design analytics pipelines and middleware. A frequent open-source contributor, Netto played a significant role in Segment's analytics-next JavaScript library—implementing core event pipeline features and a flexible destination/source middleware system. He pairs hands-on implementation skills (front-end, back-end, GraphQL, ElasticSearch) with product-minded systems thinking honed at IFTTT and 8tracks. Colleagues rely on him to refactor complex codebases into extensible platforms and to improve documentation and examples that make tooling more usable. He blends startup grit with enterprise-scale engineering discipline, often surfacing usability improvements that aren’t obvious from code alone.
15 years of coding experience
15 years of employment as a software developer
Technician Information Technology, Technician Information Technology at Federal Institute of Technology of Minas Gerais 06/2005
Bsc. Information Systems, Bsc. Information Systems at Federal University of Lavras
Drop-in consent management plugin for analytics.js
Role in this project:
Front-end Developer
Contributions:1 review, 24 commits, 27 PRs in 1 year 5 months
Contributions summary:Netto primarily contributed to improving the documentation and examples within the consent management plugin. This included adding examples to the README and providing light documentation for the consent manager builder. They also updated example files, specifically modifying the `standalone.html` and adding new stories to demonstrate functionality. These changes focused on improving the user's understanding and experience with the consent manager through better examples and documentation.
Contributions:15 reviews, 323 commits, 4 PRs in 1 year
Contributions summary:Netto primarily worked on developing the analytics-next Javascript library. Their contributions included implementing core functionalities like the event pipeline, adding features such as track, identify, and page calls, and creating validation methods. They refactored the codebase and introduced a new destination and source middleware system, enhancing the library's flexibility and extensibility.
analyticsjavascriptsdksegment-analyticssegment
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