Niaw De Leon is a Principal Consultant with over 10 years of experience blending UX strategy, interaction design, and UX writing to help brands and products meet business goals. Based in Baguio City, she leads Cognible UX Consulting while co-founding a creative media venture, Tempest Films & Media, showing a rare mix of product-focused design and storytelling. Her background spans hands-on software development, marketing leadership, and product strategy at Azeus, enabling her to bridge engineering, design, and go-to-market teams effectively. Comfortable with code and content, she designs interfaces informed by research and long-term product vision, and she often translates complex technical concepts into clear user-facing language. An interesting throughline in her career is her steady pivot from developer and trainer to strategic UX leader—bringing technical empathy to design decisions.
10 years of coding experience
7 years of employment as a software developer
Intermediate Mandarin, Intermediate Mandarin at Liaoning Normal University
Bachelor’s Degree, Computer Science, Bachelor’s Degree, Computer Science at University of the Philippines
Contributions:8 commits, 7 pushes, 1 branch in 21 days
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Niaw De Leon - Principal Consultant at Tempest Films & Media