Summary
Nicha Ruchirawat is a Senior Manager in Data Science based in the San Francisco Bay Area with eight years of experience translating analytics into go-to-market, growth, and marketing strategy. She has led cross-functional teams at Visa and Asana, driving marketing measurement, attribution, uplift modeling, and product metric frameworks for multi-million-dollar initiatives. Nicha combines a management-consulting background and industrial engineering training with an MS in Data Science to bridge business strategy and advanced analytics. She has built marketing measurement solutions in both enterprise and SaaS contexts and coached junior data scientists into technical leaders. Known for turning complex metric shifts and competitive benchmarking into executive-ready recommendations, she brings a pragmatic bias for impact and democratizing data-driven growth.
8 years of coding experience
9 years of employment as a software developer
Masters of Science in Data Science, Masters of Science in Data Science at University of San Francisco
Bachelors of Science Industrial Engineering & Management Sciences Economics, Bachelors of Science Industrial Engineering & Management Sciences Economics at Northwestern University
Kellogg School of Management
Thai, Spanish