Nicholas Garofalo

Director Of Marketing, WordPress.org

City of Batavia, New York, United States
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Summary

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Senior
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Nicholas Garofalo is a marketing and growth leader with 13 years of experience blending technical chops and creative communication to help organizations build meaningful online presence. As Director of Marketing for WordPress.org at Automattic, he pioneers sustainable marketing practices in the open-source space while building documentation, processes, and teams that scale. His background as a developer and CTO gives him hands-on expertise in CRO, analytics, and integrations, enabling data-driven experiments that improve acquisition and retention. Nicholas has led cross-functional growth teams, run large experimentation programs, and migrated enterprise sites into WordPress networks for institutions like Cornell. He writes poetry in English and BASH—an apt metaphor for how he translates human stories into technical systems—and enjoys finding common patterns across wildly different clients. Based in Batavia, NY, he combines entrepreneurial grit with a rare union of computer science and English that shapes persuasive, measurable marketing.
code13 years of coding experience
job10 years of employment as a software developer
bookBachelor's of Science Computer Science and English, Bachelor's of Science Computer Science and English at St. John Fisher University
languagesEnglish
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Github Skills (15)

wordpress10
wordpress-plugin10
redux10
gutenberg9
react9
subversion9
marketing9
javascript9
nodejs9
autocommit9
git7
php4
blocks4
slack2
lms1

Programming languages (5)

TypeScriptShellSCSSJavaScriptPHP

Github contributions (5)

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WordPress/marketing

Feb 2022 - Jul 2026

The central repository for the WordPress Marketing Team
Contributions:6 reviews, 4 PRs, 22 pushes in 4 years 5 months
wordpressmarketing
Testing ground for GitHub features.
Contributions:28 pushes, 1 issue in 2 years 10 months
testingtesting-groundground
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