Nicholas Piël is a founder and product-driven engineer with 13 years of experience building web collaboration and customer-experience platforms from Amsterdam. As CEO and Co-Founder of Surfly and now Webfuse, he designs browser-native co-browsing and web-remix technology that enables real-time collaboration, automation, and AI-assisted workflows without modifying target apps. His background in technical support and applied AI (MSc, University of Amsterdam) informs a practical focus on removing friction from remote help and customer journeys. Nicholas has repeatedly turned support pain points into scalable products used by enterprises worldwide, and his work uniquely blends low-level engineering with UX-minded orchestration of web sessions. He often ships integrations that let teams swap seamlessly between human agents and automated copilots, reflecting a fascination with making the web instantly programmable.
13 years of coding experience
1 year of employment as a software developer
2008 Msc Artificial Intelligence, 2008 Msc Artificial Intelligence at University of Amsterdam
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