Nick Collins is an author and business advisor with over a decade of experience helping SaaS startups and enterprise clients translate data and insight into product, positioning, and go-to-market strategies. Trained in PPE at Oxford with an MBA from Bayes, he built and led research-led teams at firms like TNS and Greenberg Strategy before moving into independent consulting and content creation. Recently he co-authored a narrative photojournalism book about Essdras M Suarez and previously turned a colleague’s life-planning ideas into the practical guide The Me of Tomorrow, demonstrating a rare blend of analytical rigor and storytelling craft. He helps early-stage companies define ICPs, message maps and lean canvases while also producing long-form work that captures human stories behind the data. Clients benefit from his pattern-seeking approach—what he calls HumanQuant—combining quantitative insight with qualitative nuance to inform strategic choices. If you need someone who can turn complex ideas into compelling narratives that outshine generic AI output, he’s the person to call.
10 years of coding experience
19 years of employment as a software developer
Bachelor's Degree, Philosophy, Politics & Economics, Bachelor's Degree, Philosophy, Politics & Economics at University of Oxford
Master of Business Administration (M.B.A.), International Business, Master of Business Administration (M.B.A.), International Business at Bayes Business School
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Nick Collins - Author And Business Advisor at Self Employed