Nick Velloff is a seasoned executive technologist and chief architect with over a decade of experience re-platforming commerce, mobile, and backend systems for consumer and regulated industries. Based in the SF Bay Area, he has led cross-functional teams at startups and agencies—driving large-scale launches like VW.com, building commercial technology orgs at Drinkworks, and modernizing e-commerce and firmware stacks at LIT Method. Nick blends product, engineering, and go-to-market thinking to solve complex regulatory and embedded-device challenges, while establishing CI/CD, automation, and global delivery pipelines. He is comfortable shifting between hands-on architecture and executive strategy, having hired and managed teams of 35–50 engineers and launched distributed development practices. Now at Braintrust as Chief Architect, he brings startup velocity with enterprise-grade reliability and a track record of turning ambiguous product requirements into auditable technical platforms. Notably, his background spans both creative agency environments and hardware-integrated consumer products—an uncommon mix that helps bridge design, firmware, and commerce.
11 years of coding experience
16 years of employment as a software developer
BA Interdisciplary Studies, BA Interdisciplary Studies at University of South Carolina
Contributions:7 releases, 12 PRs, 34 pushes in 1 year 5 months
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