Nico Argüelles is a Data Strategy Director with 13 years of experience driving data-driven transformation across media, marketing and ad monetization, currently leading Prisa Media’s Prisa ID initiative and a multidisciplinary data team. He combines hands-on technical delivery—architecting a Google Cloud Data Lake and migrating DMP/CRM systems to a CDP—with strategic vendor and CoE management, work that earned an Adobe Experience Maker Award. Previously he led Merkle EMEA’s Adobe Experience Platform Center of Excellence and ran the first global production AEP implementation, blending pre-sales, delivery and value-realization practices. He has scaled new capabilities through acquisition integration, taught marketing technology courses, and consistently positions data platforms as commercial growth levers rather than just technical assets. Notably, he moves fluidly between enterprise strategy and implementation detail, from tag-management frameworks to cloud data architectures.
13 years of coding experience
1 year of employment as a software developer
Grado en Ingeniería en Tecnologías y Servicios de Telecomunicación Telemática, Grado en Ingeniería en Tecnologías y Servicios de Telecomunicación Telemática at Universidad de Oviedo
Master en Dirección de Operaciones y Calidad Administración y gestión de empresas, Master en Dirección de Operaciones y Calidad Administración y gestión de empresas at UNIR - Universidad Internacional de La Rioja
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