Nico Hoffmann
Manager Brand, Digital And Marketing at Kirby CMS
Berlin Metropolitan Area Germany
Summary
🤩
Rockstar🎓
Top SchoolNico Hoffmann is a Brand, Digital and Marketing manager based in the Berlin metro area with 11 years of experience blending strategic communications and hands-on product work. At Hertie School he progressed from associate to manager, leading digital brand initiatives that bridge academia and public engagement. He pairs this marketing leadership with active technical contributions as a partner to Kirby CMS, where he has implemented core CMS features and improved both front-end templates and backend data transformation. His background in international cultural programs and social sciences gives him a rare combination of user-centered storytelling and systems thinking. Comfortable shipping code and shaping brand strategy, he brings a pragmatic, multidisciplinary approach to digital experiences. Colleagues describe him as a “distant native and local naive,” reflecting a global perspective grounded in local practice.
11 years of coding experience
9 years of employment as a software developer
Quest University CanadaMaster of Arts (M.A.) Social Sciences, Master of Arts (M.A.) Social Sciences at Facultad Latinoamericana de Ciencias SocialesMaster of Arts (M.A.) Social Sciences, Master of Arts (M.A.) Social Sciences at จุฬาลงกรณ์มหาวิทยาลัยMaster of Arts (M.A.) Social Sciences, Master of Arts (M.A.) Social Sciences at Albert-Ludwigs-Universität Freiburg im BreisgauBachelor of Arts (B.A.), Bachelor of Arts (B.A.) at Zeppelin University, Friedrichshafen
Github Skills (10)
content-management-system10
cms10
php10
website-design10
website-development10
kirby10
content-management10
documentation9
css9
javascript8
Programming languages (12)
Github contributions (5)
getkirby/kirby
Feb 2023 - Mar 2023
Kirby's core application folder
Role in this project:
Full-stack Developer
Full-stack DeveloperContributions:5 releases, 1393 reviews, 73 commits in 1 month
Contributions summary:Nico primarily contributed to the core of the Kirby CMS, focusing on backend logic and internal data transformation. They were responsible for implementing the `BlockConverter` to handle the conversion of older editor formats to the new block field, as well as making improvements to the `Blocks` class. Further, they fixed several issues related to template validation and other core functionalities. They also improved the OptionsApi for allowing nested data.
cmscms-frameworkfile-basedkirbyphp
getkirby/getkirby.com
Jan 2021 - Oct 2022
Source code and content for the Kirby website
Role in this project:Full-stack Developer
Full-stack DeveloperContributions:153 reviews, 144 commits, 448 PRs in 1 year 9 months
Contributions summary:Nico primarily contributed to the Kirby website, making various improvements and updates. They modified the site's templates, supporting local UI JSON files and refactoring existing code. In addition to code changes, the user upgraded the project to newer versions and added documentation for the UI Kit. Their work demonstrates a focus on both the backend and frontend aspects of the website.
cmskirbyphpfile-based
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