Nicola Ayan
Vice President, GTM Solution Strategy
New York City Metropolitan Area United States
Summary
👤
Senior🎓
Top SchoolNicola Ayan is a GTM leader and former software engineer who builds the bridge between what gets sold and what actually gets built, currently leading GTM Solution Strategy at Optimizely. With eight years of experience and a career arc from hands-on development (including New Zealand government projects) to enterprise architecture, presales, and product strategy, she translates composable DXP and AI-native capabilities into C-suite-ready business cases. She grew pipeline generation 16% year-over-year after eight flat quarters, built a GTM practice from 0 to 11, and is known for combining aggressive competitive plays with rigorous analytics. A cross-pollinated leader—Philippines to Wellington to Dubai to Sydney to New York—she pairs technical credibility with commercial acumen and a knack for pragmatic AI insight. Nicola is also active in executive peer networks and writes about the organizational decisions vendors rarely disclose, blending practitioner lessons with strategic leadership.
8 years of coding experience
13 years of employment as a software developer
Other; Certificate in Strategy Execution, Other; Certificate in Strategy Execution at Harvard Business School OnlineBachelor of Science (BS), Computer Science, Bachelor of Science (BS), Computer Science at Victoria University of WellingtonOther; Certificate of Participation - Pricing Methodologies (Online), Other; Certificate of Participation - Pricing Methodologies (Online) at Columbia Business School Executive EducationOther; Certificate in Leading with Finance, Other; Certificate in Leading with Finance at Harvard Business SchoolBachelor of Science (BS), Computer Science, Bachelor of Science (BS), Computer Science at University of the Philippines
Github Skills (4)
episerver3
user-generated-content2
ugc2
cms1
Programming languages (1)
Github contributions (5)
nicolaayan/shehacks2018
Jun 2018 - Jan 2020
Contributions:11 pushes, 1 branch in 1 year 7 months
nicolaayan/EpiserverCmsAudit
May 2018 - Jul 2022
Contributions:9 commits, 7 PRs, 15 pushes in 4 years 2 months
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