Summary
Nicole Mors is a Group Product Design Manager with a decade of experience shaping user experiences and design systems for digital products, currently leading design at Driveway / Lithia Motors in Portland. She blends hands-on product design with strategic leadership—building design system teams from zero, setting vision and processes, and driving cross-functional workflows to deliver automotive e-commerce that modernizes car ownership. Nicole’s background spans agency work, front-end engineering, and enterprise product teams, giving her a rare fluency across visual, interaction, and implementation concerns. She mentors designers, recruits and scales teams, and operationalizes roadmaps and agile practices to align design outcomes with business metrics. Outside of work she co-founded AI Portland to foster community learning about AI, signaling a curiosity for emerging tech beyond her core product domain.
10 years of coding experience
5 years of employment as a software developer
Bachelor of Science (B.S.) Graphic Design, Bachelor of Science (B.S.) Graphic Design at The Art Institutes