Summary
Nicole Williams is a product and commercial leader with 11 years of experience shaping consumer and marketplace products at Trade Me and growth-stage product and marketing roles at SilverStripe. Currently Head of Jobs at Trade Me, she leads a team focused on connecting blue-collar and frontline Kiwis with life-changing opportunities while balancing product strategy, monetisation and P&L stewardship. She has a track record of unifying product, design and research to drive customer-first experiences—from search platforms to marketplace homepages—and lifting organisational product practices. A marketer by training who has held CMO and Head of Product roles, Nicole blends storytelling and brand positioning with hard commercial metrics to grow engagement and revenue. She mentors startups and community programs, reflecting a genuine commitment to social impact and talent development. Based in Wellington, she pairs entrepreneurial curiosity with practical execution across product, marketing and team leadership.
11 years of coding experience
10 years of employment as a software developer
St Oran's College
BCA, Marketing, Commercial Law, BCA, Marketing, Commercial Law at Victoria University of Wellington