Niklas Backman is a product and UX leader with 13 years of experience designing user-centered digital services and leading cross‑functional teams across Nordic utilities, blockchain payments, and enterprise software. As Head of Product at Cashero he blends service design sensibility with product strategy to deliver secure, multi-currency wallet experiences, while running his own consultancy to keep a hands-on design practice. He has deep roots in visual and service design from roles at Tieto and agencies, paired with a Certified Usability Analyst credential and experience managing distributed UX teams in multiple countries. Known for bridging customer needs, business objectives and engineering constraints, he prioritizes pragmatic, test-driven design decisions that improve day-to-day workflows for end users. A less obvious strength is his longevity across both agency and product worlds, giving him fluency in rapid concepting and long-term product ownership.
12 years of coding experience
3 years of employment as a software developer
Helsingin Rudolf Steiner -koulu / Waldorf School in Helsinki
1-year advanced program in public management, 1-year advanced program in public management at UiT- The Arctic University of Norway
Certified Usability Analyst (CUA), Usability, Certified Usability Analyst (CUA), Usability at Human Factors International
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