Summary
Nikola Marjanovic is a Programmatic Account Manager based in Belgrade with a decade of hands-on experience spanning ad monetization, WordPress development, SEO, and Google Ads. Over the past three years he’s focused on programmatic systems—designing and optimizing setups with Google Ad Manager, AdExchange, Open Bidding and Header Bidding to lift revenue through daily data-driven UPR adjustments. He combines publisher-side experience (Google AdSense) with agency and product-facing roles, giving him an unusually broad view of both technical implementation and commercial impact. His background in web development and SEO helps him bridge engineering and business priorities when rolling out monetization strategies. Colleagues rely on him for pragmatic optimizations that start from first principles and scale with automated, measurement-driven tweaks. Outside ads, he brings a developer’s mindset to problem solving, reflected in a GitHub interest in software development.
10 years of coding experience
3 years of employment as a software developer
Electrical Engineering High School ”Nikola Tesla”