Summary
Nitesh Nirala is a MarTech and Customer Data Platform (CDP) Solution Architect and Technical Lead with over a decade of experience designing and delivering enterprise analytics and real-time customer data solutions. He leads Adobe Experience Platform engagements, architecting XDM schemas, identity strategies, ingestion pipelines and real-time activation while also driving analytics modernisation and Customer AI use cases. Comfortable across web, app and server-side event flows, he pairs deep technical delivery—SDK enablement, data governance, consent frameworks and multi-channel journey orchestration—with hands-on mentoring of analytics engineers. He has driven tagging, observability and data-layer validation at scale for major digital products and uplifted analytics practices at REA Group and Deloitte clients. A former developer and systems administrator, he brings practical implementation skills (GTM, Snowplow, BigQuery, SQL, Python) that help bridge strategy to production. Based in Melbourne, he is known for turning complex privacy and identity requirements into auditable, operational CDP architectures.
12 years of coding experience
3 years of employment as a software developer
Graduate Certificate in Information Technology, Graduate Certificate in Information Technology at Swinburne University of Technology
English, Nepali, Hindi