Nitish Mehta is a marketing and growth leader with a strong technical foundation and 10 years of cross-functional experience spanning performance marketing, product-led D2C growth, and software engineering. Currently Head of Marketing & Growth at ID8NXT after consecutive performance roles at YourStory, he has a track record of scaling lead generation, optimizing ad spend, and driving month-over-month traffic and conversion improvements. His background as a co-founder of a pan-India D2C menswear brand and hands-on freelance marketing work gives him both strategic vision and practical execution skills across SEO, SEM, and lifecycle marketing. Earlier experience as a software engineer at Ribbon Communications informs his data-driven approach to funnel optimization and marketing analytics. Based in Bengaluru, he blends entrepreneurial grit with engineering rigor and a penchant for creative storytelling—the same sensibility reflected in his GitHub motto about transforming fantasies into realities. He is comfortable operating at the intersection of growth, product, and tech to turn insights into measurable business outcomes.
10 years of coding experience
7 years of employment as a software developer
Bachelor of Technology - BTech, Bachelor of Technology - BTech at Heritage Institute of Technology
Contributions:3 reviews, 82 commits, 79 PRs in 3 months
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Nitish Mehta - Head Of Marketing & Growth at ID8NXT