Summary
Niyang Sun is an Associate Consultant with nine years of cross-border experience in market research, digital strategy, and stakeholder collaboration across Singapore and China. With an MSc in Management from SMU and a background spanning recruitment, gaming content, and social media marketing, she blends analytical rigor with narrative-driven problem solving. She has driven measurable engagement—most notably a Weibo campaign that generated 16.38 million topic views and strong community interaction—by translating user insights into targeted content and campaigns. Comfortable working at the intersection of business, analysis, and creative execution, she helps organizations diagnose challenges and build practical, growth-oriented solutions. Niyang is exploring roles in management, strategy, marketing and consulting where structured thinking and clear storytelling unlock real-world impact. An avid learner and self-described coder, she brings a curious, product-minded perspective beyond traditional consulting skillsets.
9 years of coding experience
Diploma Business and Management, Diploma Business and Management at Singapore Institute of Management
Postgraduate Degree Business Administration and Management General, Postgraduate Degree Business Administration and Management General at Singapore Management University
Bachelor's degree Business Administration and Management General, Bachelor's degree Business Administration and Management General at University of London