Summary
Noemi M is a product leader and neuroscientist with 8+ years of experience building data-driven, user-centric products across fintech, martech/adtech, e-commerce and edtech. At Itaú Unibanco she leads multidisciplinary teams to design and scale Data-as-a-Product initiatives, create analytics labs, and operationalize data product lifecycles while enabling reuse and finops across domains. Her background in cognitive neuroscience informs a research-led approach to UX, experimentation and behavioural analytics, helping teams translate cognitive insights into measurable product improvements. She has a track record of launching new revenue streams through strategic partnerships and product-led growth, and has mentored hundreds of professionals in data and product practices. Comfortable at the intersection of research, design and engineering, she brings scientific rigor to product decisions and a curiosity for gaming and human-computer interaction that surfaces in her work. Based in São Paulo, she pairs enterprise-scale delivery experience with a knack for rapid experimentation and evidence-driven scaling.
8 years of coding experience
Bachelor of Engineering - BE, Bachelor of Engineering - BE at University of East London
Bachelor's degree, Bachelor's degree at Universidade Federal do ABC
Spanish, Dutch, French, English, Portuguese