Summary
Noor Siddiqui is an AI Data Solutions Consultant and analytics leader based in Los Angeles with a decade of experience turning complex data into compelling narratives that drive creative and business decisions. She has held senior analytics roles at TikTok and product-focused positions across SaaS and media, blending audience behavior, campaign measurement, and data engineering chops. Noor thrives at the intersection of analysis and creativity, where insights don't just inform work but inspire it, and she often surfaces unexpected storylines hidden in operational metrics. Her background includes formal training in technology leadership and UX-informed analytics from UCLA Anderson and a B.A.Sc. in MIS from San José State University, equipping her to translate between technical teams and business stakeholders. Currently freelancing while continuing senior analytics work at TikTok, she pairs strategic consulting with hands-on implementation of AI-enabled data solutions. Colleagues rely on her analytical rigor and creative framing to turn measurement into memorable, actionable stories.
10 years of coding experience
4 years of employment as a software developer
Technology Leadership Summer Institute, Data Analytics & UX/UI Design Thinking, Technology Leadership Summer Institute, Data Analytics & UX/UI Design Thinking at UCLA Anderson School of Management
Bachelor of Applied Science (B.A.Sc.), Business Analytics, Bachelor of Applied Science (B.A.Sc.), Business Analytics at San José State University
Arabic, Urdu, Hindi, English