Summary
Norbert Katona is a Senior Growth Product Manager specializing in SEO-driven and product-led growth with 10+ years of hands-on experience building compounding acquisition, monetization, and retention systems. At Voice.ai he scaled organic traffic from zero to hundreds of thousands monthly, ran pricing and CRO experiments that quadrupled ARPU, and launched paid tiers that more than doubled recurring revenue while tripling active compute use. He blends technical product management, analytics instrumentation (Amplitude, PostHog, GA), and cross-functional leadership to turn data deep dives into high-impact experiments across activation, pricing, and retention. Prior roles span mobile UA at scale (6–8× ROAS), technical SEO wins (Top‑3 rankings, 300%+ growth), and founding a growth consultancy that launched and monetized multiple ventures. Based in Cluj‑Napoca, he focuses on self-reinforcing growth loops where search, product design, and lifecycle systems convert discovery into habit. An unusual strength: he routinely pairs AI roadmap decisions with SEO product launches to protect competitive moats while driving organic scale.
10 years of coding experience
6 years of employment as a software developer
Coursework Completed, Computer Science, Coursework Completed, Computer Science at Babes-Bolyai University
Hungarian, Romanian, English