Norimitsu Shida is a bilingual entrepreneur and operator with 16 years of experience who founded and scaled a Japanese D2C subscription business to roughly USD 20M cumulative revenue and 60,000 subscribers. He now works as a fractional GM helping international consumer, edtech, and telehealth brands launch and grow in Japan, owning product localization, GTM, and P&L outcomes rather than advisory-only roles. His strengths include designing for retention, building scalable ops tailored to Japanese consumer behavior and regulation, and leveraging deep networks in LINE marketing, influencer operations, and subscription billing/churn. Past roles span startups and enterprise sales/engineering across security, telecom, and adtech, giving him fluency in both product and technical execution. Currently leading launches for KiwiCo, Glorang, MD Online, and AI engineering positioning for Tokyo firms, he focuses on ventures that simplify decisions and improve access for families and SMBs. He enjoys working where markets are nascent and thoughtful operators can localize global products into genuinely useful, trusted services.
16 years of coding experience
20 years of employment as a software developer
Data Analytics, Data Analytics at NYU School of Professional Studies
Bachelor of Laws (LLB), Corporate Law, Bachelor of Laws (LLB), Corporate Law at Meiji University
Contributions:2 PRs, 111 pushes, 1 branch in 5 years 9 months
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Norimitsu Shida - General Manager,Japan at CellCloud