Principal Engineer - Full Stack at BlueJeans by Verizon
Atlanta Metropolitan Area United States
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Summary
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Senior
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Norman Crafts is a principal full-stack engineer with over two decades of deep experience in GPU computing, computer vision, and real-time image processing across Windows, Linux, and Android. He has led architecture and delivery of high-performance video and AR pipelines—most recently driving dramatic CPU/GPU and power improvements for BlueJeans by Verizon—and has a strong track record advancing SLAM, descriptor matching, and hybrid ML/image-processing systems at Verizon Labs. Equally comfortable in low-level C/C++ and CUDA/OpenCL as in system architecture and product lifecycle, he pairs algorithmic research with pragmatic optimization for embedded and desktop platforms. Norman’s career spans avionics, visual simulation, rendering, and large-scale visualization systems, often designing low-latency, multi-threaded dataflow engines and safety-critical GPU integrations. He combines mathematical training from UC Santa Barbara with hands-on prototyping and a client-facing communication style that repeatedly turns research-grade innovations into production-grade products.
12 years of coding experience
24 years of employment as a software developer
Bachelor of Science (B.S.) Mathematics, Bachelor of Science (B.S.) Mathematics at UC Santa Barbara
Test platform for various render and interface tests for next-gen VR system
Contributions:70 commits in 4 months
rendervirtual-realitytest-platformopenvropenxr
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Norman Crafts - Principal Engineer - Full Stack at BlueJeans by Verizon