Nuno Luz
Optimisation Manager Tesco Mobile
United Kingdom
Summary
👤
Senior🎓
Top SchoolNuno Luz is an optimisation leader with 11 years’ experience designing and running CRO programs across telecoms, retail and agency environments, currently leading optimisation for Tesco Mobile at O2 (Telefónica UK). He builds end-to-end testing frameworks—A/B, MVT, personalization and exit-intent workflows—aligned to commercial goals and backed by quantitative and qualitative data from tools like GA360, Clicktale/Hotjar and Optimizely. Previously he established CRO from scratch at TalkTalk and ran multi-market optimisation programs at Digital River, blending analytics, UX design and stakeholder management to drive conversion and revenue uplift. Nuno pairs hands-on technical familiarity (Tealium, Maxymiser, Adobe Omniture, UXPin) with program leadership, sprint prioritisation and developer coaching. He’s driven cultural change toward data-informed decision making and has a track record of translating complex analytics into clear optimisation roadmaps. Based in the UK with a computer science background, he brings an unusually broad mix of agency, in-house retail and platform experience that helps him scale testing maturity across organisations.
11 years of coding experience
2 years of employment as a software developer
Computer Science, Computer Science at Escola Superior de Tecnologia e Gestão de Beja
English, Spanish, French
Stackoverflow
1reputation
0reached
0answers
0questions
Github Skills (6)
calc6
squad5
api3
currency3
searching3
python2
Programming languages (1)
Github contributions (5)
GonLou/Octet
Nov 2014 - Nov 2014
Contributions:20 commits in 7 days
GonLou/octet-1
Oct 2015 - Nov 2015
Contributions:22 pushes, 1 branch in 1 month
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