Summary
Núria Peña is a Senior Product Designer based in Barcelona with 7 years of experience crafting user-centered digital products, currently designing at Automattic. She brings deep expertise in UX, design systems, and conversion optimization from leading design teams at Holidu and improving e-commerce experiences at Vitafy. A strong advocate for accessibility and inclusive design, she blends quantitative user research, A/B experimentation, and close engineering collaboration to drive measurable product improvements. Núria also mentors and grows design teams, having guided career progression and supervised holistic brand evolution. Outside work she’s a photography aficionada and plant mom—a creative eye that informs her visual sensibility and attention to detail.
7 years of coding experience
3 years of employment as a software developer
Master's degree, Graphic Design and Communication, Master's degree, Graphic Design and Communication at University School of Design and Engineering of Barcelona
Degree in Graphic Design and Advertising, Graphic Design, Degree in Graphic Design and Advertising, Graphic Design at ESDA Llotja, School of Design
English, Spanish, Catalan, German