Oleg Naidenov
Lead Product Manager, Advertising Platform
Russia
Summary
👤
Senior🎓
Top SchoolOleg Naidenov is a seasoned engineering and product leader with over 20 years in telecom and ad tech and more than a decade focused on programmatic advertising platforms. He has led product and engineering teams end-to-end—building SSPs, exchanges, anti-fraud ML systems, and commercial self-serve products—and recently heads Wildberries’ Advertising Platform. Oleg combines hands-on engineering (including a Prebid.js bid adapter contribution) with strategic product delivery, M&A integration experience, and P&L-minded leadership from founding and exiting Fidelity Media SSP. He is comfortable operating at the intersection of product, SRE, and data, translating complex real-time bidding needs into reliable, scalable systems. Known for pragmatic roadmaps and cross-functional influence, he also brings uncommon depth in both network-level monitoring and modern programmatic stack design. Based in Russia, he pairs formal engineering and business education with a track record of shipping and monetizing advertising technology.
11 years of coding experience
11 years of employment as a software developer
Master's degree Business Administration and Management General, Master's degree Business Administration and Management General at Kaliningrad Higher School of ManagementMaster of Engineering (M.Eng.) Automation Engineer Technology/Technician, Master of Engineering (M.Eng.) Automation Engineer Technology/Technician at Kaliningrad State Technical University
English, Russian
Github Skills (9)
javascript10
adaptor10
develop10
adapter10
prebid10
header-bidding9
gdpr8
html6
css4
Programming languages (5)
Github contributions (5)
prebid/Prebid.js
Dec 2016 - Dec 2020
Setup and manage header bidding advertising partners without writing code or confusing line items. Prebid.js is open source and free.
Role in this project:
Front-end Developer
Front-end DeveloperContributions:2 reviews, 8 commits, 11 PRs in 4 years
Contributions summary:Oleg's primary contribution was the development of the Fidelity Media bid adapter. The commits demonstrate the creation and modification of the adapter, including integrating with the Prebid.js framework and implementing features like GDPR and SCHAIN support. The code changes focus on creating the request URL, interpreting the response, and handling user syncs.
headerprebidjavascriptconfusingbidding
onaydenov/Prebid.js
Dec 2020 - Dec 2020
Setup and manage header bidding advertising partners without writing code or confusing line items. Prebid.js is open source and free.
Contributions:4 pushes in 7 days
headerprebidjavascriptconfusingbidding
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