Oleksandra Lavrentiieva
Senior Influencer Marketing Manager at MacPaw 🇺🇦
Vienna, Austria
Summary
👤
Senior🎓
Top SchoolOleksandra Lavrentiieva is a senior influencer marketing leader with 9 years of experience crafting brand narratives and running full-cycle digital campaigns across startup and corporate environments. She built and led teams, launched departments, and scaled influencer and communications programs for markets including the U.S. and Europe, most recently at MacPaw. A former agency founder and CMO, she combines hands-on content production and influencer relations with strategic alignment to C-level objectives and market launches. Oleksandra’s legal education and agency background give her a unique ability to spot operational gaps and translate business needs into measurable marketing systems. She favors a mindset-first approach to brand building—believing culture and strategy drive most success—and continuously sharpens her practice through industry learning and cross-functional collaboration. Based in Vienna, she brings a proven record of turning creative strategies into performance-driven growth.
8 years of coding experience
3 years of employment as a software developer
Master's degree, Law, Master's degree, Law at Taras Shevchenko National University of Kyiv
Github Skills (3)
sorting7
react6
typescript5
Programming languages (1)
Github contributions (5)
run-a-way/Soap2018
May 2018 - May 2018
Contributions:10 pushes, 1 branch in 1 day
MacPaw/sort-resources
Sep 2018 - Jul 2019
Shared resources for waste sorting app
Contributions:39 commits, 12 PRs, 26 pushes in 10 months
wastereacttypescriptsorting
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