Summary
Olivier Dufour is a seasoned Salesforce consultant and CRM strategist with 16 years of experience helping global brands design and operationalize customer platforms across marketing, service and commerce. He combines deep technical know‑how in Salesforce Marketing, Service and Sales Clouds with hands‑on skills in integration (REST/Bulk/API, Salesforce Connect), CI/CD, data migration and deliverability best practices. Olivier has driven international deployments and performance wins at clients like Lacoste, Clarins and Sephora, and has a track record of simplifying complex workflows to cut operational effort dramatically. Equally at ease with growth tactics—SEO/SEM, AARRR funnels and email deliverability—and enterprise architecture, he bridges marketing strategy and engineering execution. Based in Île‑de‑France, he operates as an independent consultant and freelance Salesforce expert, bringing both agency-style rapid experimentation and enterprise-grade governance to projects. A former engineer by training, he often surfaces non‑obvious fixes (e.g., indexing/migration and SPF/deliverability optimizations) that yield outsized improvements in campaign performance and platform stability.
17 years of coding experience
5 years of employment as a software developer
growth hacking, growth hacking, growth hacking, growth hacking at koudetat
diplôme d'ingénieur, Ingénierie, diplôme d'ingénieur, Ingénierie at Ecole nationale supérieure d'Arts et Métiers
https://trailblazer.me/id/olivierdufour, Salesforce, https://trailblazer.me/id/olivierdufour, Salesforce at trailhead by Salesforce
English, French, English