Analyst, Customer Value Management Analytics & Insights at MTN Nigeria
Lagos State, Nigeria
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Summary
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Senior
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Top School
Oluwafunto Daramola is a Customer Value Management analytics professional based in Lagos with a strong track record of turning large-scale telecom data into actionable marketing and product insights. With experience across MTN Nigeria roles—from graduate intern to current CVM analyst—she applies experimental design, segmentation, and predictive modeling to optimize acquisition, retention, and revenue for millions of customers. She blends hands-on SQL, advanced Excel, and data visualization skills with a habit of integrating non-traditional data sources to uncover hidden growth levers. Known for translating complex analyses into clear campaign recommendations, she supports end-to-end campaign development and performance measurement. Her background as an IT instructor and early data analyst gives her a practical teaching mindset and solid foundation in data storytelling. Comfortable presenting to executives, she pairs rigorous statistical evaluation with a marketer’s focus on measurable business outcomes.
46 years of coding experience
1 year of employment as a software developer
Bachelor's degree, Computer Science, Bachelor's degree, Computer Science at Caleb University Lagos
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Oluwafunto Daramola - Analyst, Customer Value Management Analytics & Insights at MTN Nigeria