Summary
Omer Herrera is a hands-on Software Architect with 11 years of experience specializing in web technologies, currently shaping personalization platform architecture at Dynamic Yield by Mastercard. He has progressed from low-level ad-serving and backend work to leading front-end infrastructure and platform teams, blending deep client-side expertise (React, TypeScript, webpack) with platform-level concerns like CI/CD, monitoring, and scalable services on AWS. Known for building reusable developer-facing frameworks and tooling, he’s led Web Foundations and Infra teams that enable faster, more reliable delivery across organizations. Comfortable both directing architecture and shipping code, Omer brings a research-minded curiosity to new languages and approaches while prioritizing practical, user-focused solutions.
11 years of coding experience
21 years of employment as a software developer
BS, Computer Science, BS, Computer Science at Sapir Collegue
Spanish, English, Hebrew