Summary
Or Arbel is a serial founder and product-focused engineer with 13 years of experience building consumer and developer-facing startups, currently leading Toffu AI as Co-Founder & CEO. He previously co-founded Anima App, automating design-to-code workflows, and led Yo., the minimalist app that captured millions of users, demonstrating a knack for viral product design and lean execution. His background spans mobile engineering and team leadership from early roles at mobli and iOS-focused startups to an Entrepreneur stint at Y Combinator, giving him deep product-to-technical fluency. Based in the U.S. with a Computer Science degree from Ben-Gurion University, he now applies that expertise to practical AI marketing teammates and agent-driven workflows, pairing rapid prototyping with scalable product thinking.
13 years of coding experience
15 years of employment as a software developer
BSc Computer Science, BSc Computer Science at Ben-Gurion University of the Negev