Summary
Oscar Riveros is a multidisciplinary founder and creative lead with 13 years of experience blending market intelligence, digital strategy, and storytelling to drive business growth. Based in the San Diego area, he has led strategy and execution across startups, hospitality, and agency environments—from CSO at Paydar Properties to founding theleadwolf. His work integrates analytics, UX/CRO, content production, and immersive filmmaking, enabling measurable improvements in customer journeys and marketing ROI. A trained business administrator and digital strategist (UBC, UCI), he pairs operational rigor with a deep creative sensibility informed by photography, music, and symbolic art. Colleagues describe him as a modern renaissance operator who moves fluidly between creative direction and tactical implementation. Notably, his creative portfolio channels a darker, symbolic aesthetic that informs unconventional brand narratives and experiential campaigns.
13 years of coding experience
12 years of employment as a software developer
Technical, Graphic Design, Technical, Graphic Design at Bribiesca Art Institute
Digital Strategy - UBC Certificate Program, Digital Strategy, Digital Strategy - UBC Certificate Program, Digital Strategy at The University of British Columbia
Bachelor's degree, Business Administration, Bachelor's degree, Business Administration at Universidad Autónoma de Baja California
UCI Extension, Web Intelligence, UCI Extension, Web Intelligence at University of California, Irvine
English, Spanish