Owais Siddiqui
Digital, Data & Audience Manager
Old Toronto, Ontario, Canada
Summary
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Senior🎓
Top SchoolOwais Siddiqui is a digital, data and audience manager with over a decade of performance marketing and analytics experience, currently leading digital strategy and audience solutions at WPP for major consumer brands. He excels at end-to-end tracking and measurement—Google Analytics 360 rollouts, advanced data-layer architectures and multi-touch attribution/MMM projects—to drive measurable improvements in CAC, ROAS and customer lifetime value. His background spans automotive and retail at Al-Futtaim where he built centralized insights platforms, automated reporting, and web personalization programs that tied digital touchpoints into CRM and eCommerce. Comfortable with both hands-on tagging and strategic media planning, he pairs practical coding fundamentals (HTML/CSS/JS/Regex) with deep familiarity in enterprise martech stacks like SAP Hybris and Adobe Experience Manager. Based in Toronto, he brings a mix of agency-scale client experience and in-house program delivery, with a proven knack for turning complex analytics implementations into actionable optimization playbooks.
9 years of coding experience
3 years of employment as a software developer
Bachelor of Science (B.S.), Bachelor of Science (B.S.) at University of Karachi
English, UrduProgramming languages (2)
Github contributions (5)
alexkung1/square-integration-backend
Jun 2019 - Jun 2019
Contributions:4 commits, 3 pushes, 1 branch in 1 day
mowais21/machine-learning-coursera
Oct 2017 - Mar 2018
Contributions:12 pushes, 1 branch in 4 months
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