Paavo Niskala
Principal Engineer at Sellforte
Helsinki Metropolitan Area Finland
Summary
👤
Senior🎓
Top SchoolPaavo Niskala is a data-driven Principal Engineer with nine years of experience applying Python, machine learning and AWS to optimize marketing and user acquisition for consumer products, most recently leading modeling efforts at Rovio Entertainment. He combines a strong academic background in engineering physics and doctoral work with hands-on production analytics, forecasting player lifetime value and campaign ROAS to guide budget allocation. At Sellforte he led the modelling team and customer onboarding, bridging technical implementation with commercial impact. Paavo is equally comfortable shipping ML systems as he is translating results for product and marketing teams, and he brings a writer’s clarity from years of freelance publishing. Based in Helsinki, he pursues analytics with a strategic bent—building solutions that scale while keeping a keen eye on user engagement and monetization dynamics.
9 years of coding experience
14 years of employment as a software developer
Doctor of Science (Technology) Plasma Physics, Doctor of Science (Technology) Plasma Physics at Aalto UniversityAbitur, Abitur at Kiviniityn lukio
English, Swedish, Finnish, German
Stackoverflow
1reputation
0reached
0answers
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Github Skills (23)
rates9
explore8
evolutionary8
allocation7
facebook7
polars7
dataframe7
dataframes7
regression7
python7
rust6
threaded6
science6
modeling6
econometrics6
Programming languages (2)
Github contributions (5)
pniskala/pniskala.github.io
Jul 2022 - Aug 2022
Contributions:25 commits, 49 pushes, 1 branch in 21 days
pniskala/pyscape-presentation
Oct 2016 - Aug 2018
Contributions:3 PRs, 8 pushes, 3 branches in 1 year 10 months
pythoninkscape
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