Pablo Viera
Marketing Automation Specialist
Madrid, Community of Madrid, Spain
Summary
👤
Senior🎓
Top SchoolPablo Viera is a marketing automation specialist and former senior digital marketer with over two decades of experience crafting brand and growth strategies for global clients across advertising agencies and the TV industry. He currently leads omnichannel campaign strategy and execution for Leroy Merlin, blending tools like Adobe Campaign and Jira with hands-on coordination of creative and technical teams. Previously he built and directed digital teams for major networks (AMC, A&E), owning CRM, content, social, apps and loyalty programs that bridged editorial, ad sales and product. A lifelong educator, he has taught copywriting and communications at universities and founded in-company courses, which informs his clarity in messaging and training-minded leadership. Based in Madrid, Pablo pairs a creative copywriting background with practical web/sysadmin curiosity from side projects, making him fluent in both storytelling and the systems that scale it.
8 years of coding experience
17 years of employment as a software developer
Bachelor of Arts - BA, BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES, Bachelor of Arts - BA, BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES at ASOCIACION ARGENTINA AGENCIAS DE PUBLICIDADCs. de la Comunicación, Cs. de la Comunicación at Universidad de Buenos Aires
English, Portuguese, SpanishProgramming languages (3)
Github contributions (5)
pablovi97/PRO
Oct 2018 - Apr 2019
Contributions:24 commits, 21 pushes, 1 branch in 6 months
pablovi97/Serivicios-de-Red
Oct 2017 - Feb 2018
Contributions:18 pushes, 1 branch in 4 months
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