Paco Mora
Founder at HookLab
Kitchener, Ontario, Canada
Summary
👤
Senior🎓
Top SchoolPaco Mora is a data-driven founder and product-minded engineer with eight years of experience helping e-commerce businesses unlock overlooked profit, especially on Shopify. As founder of HookLab and former Data Lead/Senior Data Engineer at Zallpy Digital, he blends ETL, analytics, and machine learning to turn messy data into revenue-driving decisions. His background spans BI dashboarding with Qlik Sense, Python-powered ETL and ML classifiers in healthcare, plus hands-on marketplace strategy and pricing from earlier retail roles. Comfortable bridging technical and commercial teams, he leverages economics training alongside systems development to prioritize high-impact experiments. Based in Kitchener, Ontario, he brings a rare mix of startup leadership and operational analytics that targets the 15–30% profit left on the table for many merchants.
8 years of coding experience
3 years of employment as a software developer
Bacharelado, Economics, Bacharelado, Economics at Universidade Federal de Santa CatarinaTecnólogo, Análise e Desenvolvimento de Sistemas, Tecnólogo, Análise e Desenvolvimento de Sistemas at UNIASSELVITécnico em Redes de Computadores, Computer Systems Networking and Telecommunications, Técnico em Redes de Computadores, Computer Systems Networking and Telecommunications at SENAI SC
Github Skills (3)
rio8
css4
javascript4
Github contributions (5)
PacoGiordani/WEB1
Sep 2017 - Nov 2017
Contributions:6 pushes, 1 branch in 1 month
PacoGiordani/Banco-de-Dados-2
Aug 2017 - Aug 2017
Contributions:7 pushes, 1 branch in 14 days
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