Summary
Pamella Oliveira is a CRM leader with eight years of experience and five focused on CRM operations, currently coordinating CRM at C6 Bank in São Paulo. She combines hands-on technical skills in SQL, Google BigQuery, Salesforce Marketing Cloud, Excel, HTML and SAS Guide logic with deep product knowledge of banking services—especially for corporate clients—translating data into actionable business KPIs. Pamella has built and scaled lifecycle and engagement journeys, run A/B experiments, and served as the focal point between CRM and business areas to resolve campaign delivery issues across digital and physical channels. Her background spans major institutions like Itaú and PayGo, giving her strong domain fluency in client behavior and lifecycle management. Colleagues rely on her ability to bridge technical segmentation and strategic communications to boost engagement and measurable outcomes.
8 years of coding experience
Universidade Federal do ABC - UFABC