Summary
Partha Sarma is a Senior Consultant and Martech-focused analytics specialist with 12 years of experience delivering data strategy, analytics migrations, and robust data-layer implementations for Single Page Applications. Based in Sydney, he has driven measurable marketing outcomes using Adobe Analytics and Tealium iQ across major enterprises including Westpac, Bupa, WooliesX and Infosys Consulting. Known for a detail-oriented, hands-on approach, Partha translates complex tagging and tracking challenges into scalable solutions that improve customer insights and business performance. His background spans consultancy and in-house roles, giving him a pragmatic edge in aligning technical implementations with commercial goals. Uncommonly for an analytics leader, he pairs deep technical execution with a strong emphasis on governance and repeatable delivery patterns that reduce risk during large migrations.
11 years of coding experience
8 years of employment as a software developer
in B.Tech Computer Science, in B.Tech Computer Science at DIATM, West Bengal University of Technology