Paruyr Hakhverdyan
Digital Marketing Specialist at Zigzag
Yerevan, Armenia
Summary
👤
Senior🎓
Top SchoolParuyr Hakhverdyan is a digital marketing specialist with 11 years of cross-functional experience blending performance marketing, PPC campaign engineering, and backend web development. He currently optimizes multi-channel Google Ads, Meta and Yandex campaigns for a multi-branch electronics retailer while running full analytics stacks (GA4, GSC, Yandex Metrika) to maximize ROAS and foot traffic. Previously he drove B2B market expansion for a luxury leather brand across the US, Europe, UAE and Asia, combining partnership development with targeted retargeting on Google, Meta and TikTok. Early roles as a PHP/Laravel developer and CMS/WordPress contributor give him uncommon hands-on technical fluency for a marketer, enabling tighter integration between ads, APIs and product analytics. Based in Yerevan, he favors data-driven strategies that translate international growth plans into measurable funnel improvements. Outside marketing, he maintains lightweight front-end/playground profiles (npm, CodePen, CodeSandbox) reflecting a curiosity for code and experimentation.
11 years of coding experience
4 years of employment as a software developer
Bachelor's degree Computer Science, Bachelor's degree Computer Science at Yerevan State University
English, Russian, Armenian
Github Skills (48)
rxjs10
redux10
reactive9
javascript9
flux-architecture9
business-logic9
react9
state-management9
logic8
persist8
reactive-programming8
listview8
windowing8
tabular8
actionbutton8
Programming languages (3)
Github contributions (5)
yogurt1/YouMusic
Dec 2016 - Apr 2017
Contributions:81 commits, 80 pushes, 4 branches in 4 months
nauchcrug/backend
Jul 2016 - Sep 2016
Contributions:141 commits, 96 pushes, 3 branches in 2 months
Find and Hire Top DevelopersWe’ve analyzed the programming source code of over 60 million software developers on GitHub and scored them by 50,000 skills. Sign-up on Prog,AI to search for software developers.