Co-fundadora E Consultora De UX at Ideativo Design
Greater Florianopolis Brazil
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Summary
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Senior
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Top School
Patricia Prado is a UX leader and entrepreneur with a decade of experience building user-centered products and services from Greater Florianópolis, Brazil. She co-founded Ideativo Design and UX Overtake, where she blends research-driven design, business strategy and agile practice to improve both user comfort and client profitability. As a UX consultant and former innovation lead in healthcare tech, she has led cross-functional teams to embed usability testing and design systems into product roadmaps. Patricia also teaches graduate-level UX, creativity and innovation courses and researches data visualization at UDESC, bringing academic rigor to applied projects. Her background ranges from interaction and web design to organizing regional IxDA events, revealing a long-standing commitment to community and knowledge sharing. Colleagues describe her as a strategist who turns messy problems into measurable design outcomes.
10 years of coding experience
Design Experiencial, Design Experiencial at Universidade Federal de Santa Catarina
Mestrado em Design, Mestrado em Design at Universidade do Estado de Santa Catarina
Bacharelado, Bacharelado at Faculdades Barddal
Bacharel (incompleto), Bacharel (incompleto) at Univille
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Patricia Prado - Co-fundadora E Consultora De UX at Ideativo Design