Summary
Patricio Marrone is a Creative Director with 11 years of experience leading brand strategy and creative direction across Europe, now based in Düsseldorf. He has steered high-impact repositioning projects and global campaigns for clients and brands including Persil, Vivo, Henkel, and Aiko Energy, spanning TV, print, events and social media for both B2C and B2B audiences. Known for blending strategic rigor with hands-on creative execution, he has managed cross-functional teams, agency partnerships and production end-to-end. His background moves from early copywriting and production roles in Buenos Aires to senior creative leadership in major agencies like BBDO and TBWA, giving him fluency in multicultural markets (Europe, China, Latin America). Currently leading creative at APPLE TREE, he pairs brand storytelling with measurable business outcomes in the renewable and consumer sectors. A bilingual creative with roots in advertising education and a self-described “software person” on GitHub, he brings curiosity for digital tools that complement traditional brand craft.
11 years of coding experience
13 years of employment as a software developer
National Certificate of Bilingual Studies in Arts and Sciences, National Certificate of Bilingual Studies in Arts and Sciences at Pestalozzi Schule
Bachelor's degree, Advertising, Bachelor's degree, Advertising at Argentinian Advertising Association´s School
Creative Advertising Course, Creative Advertising Course at University of Buenos Aires
English, German, Spanish