Patrick Ashamalla
Head Of Product Research And Design at Whatfix
Washington, District of Columbia, United States
Summary
👤
Senior🎓
Top SchoolPatrick Ashamalla is a product design leader with 13+ years of experience building enterprise-grade design organizations and shipping multi-product platforms for companies like SAP, Whatfix, Nike, and The World Bank Group. As Head of Product Research and Design, he combines strategic vision with hands-on practice—establishing UX Research, UX Writing, and Design Systems teams while embedding accessibility and measurable, outcome-focused processes. He has a track record of transforming decentralized design shops into strategic partners for product and engineering, including leading SAP SuccessFactors’ redesign and scaling Whatfix from a single product to a platform. Patrick has also driven organizational turnarounds and value-based pricing at agencies, and served on Ericsson’s Design Review and Usability Boards to standardize global UX patterns. Based in Washington, DC, he blends agency roots with enterprise product rigor and a talent for operationalizing DesignOps to accelerate delivery and customer impact. Not obvious from titles: he repeatedly builds the infrastructure—people, systems, and metrics—that lets design move from craft to measurable business lever.
13 years of coding experience
19 years of employment as a software developer
Bachelor of Science Studio Art and Design, Bachelor of Science Studio Art and Design at Florida State University
Stackoverflow
1reputation
0reached
0answers
0questions
Github Skills (10)
jquery-mobile9
api8
api-documentation8
jquery8
javascript6
nodejs2
typescript1
eslint1
headers1
development-environment1
Programming languages (2)
Github contributions (5)
patrickash/environment-js
Dec 2015 - Apr 2023
Contributions:8 pushes, 3 branches in 7 years 5 months
patrickash/patrickash.github.io
Dec 2021 - Jun 2023
Contributions:4 PRs, 20 pushes, 2 branches in 1 year 6 months
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