Patrick Gui
Consumer Insights at 三星中国
Haidian District, Beijing, China
Summary
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Senior🎓
Top SchoolPatrick Gui is a consumer insights leader with 8 years’ experience translating quantitative and qualitative research into product and go-to-market strategy for major tech and automotive brands, currently leading consumer research for Samsung China’s Product Strategy Group. He combines advanced MR methods—choice-based conjoint, HB inference, PCA/FA/CCA, clustering, tree-based driver analysis with SHAP—and NLP tooling (HMM, GloVe, Chinese text processing) to prioritize USPs, segment targets, and inform pricing and promotion. Patrick has built research models and led data science teams in both agency and in-house roles, routinely integrating social listening, sales and e-commerce signals to close the loop between insight and commercial performance. Known for developing bespoke research and NLP tools to improve cost efficiency, he uniquely bridges rigorous statistical modeling with pragmatic product recommendations across launch and post-launch lifecycles.
8 years of coding experience
8 years of employment as a software developer
Master of Science (MSc), Manufacturing systems engineering, Master of Science (MSc), Manufacturing systems engineering at Warwick UniversityBachelor of Science (BSc), Mechanical Engineering, Bachelor of Science (BSc), Mechanical Engineering at Beijing Institute of TechnologyGithub contributions (5)
PatrickGui/FPDR
Jan 2021 - Oct 2021
Contributions:12 commits, 2 pushes, 2 branches in 9 months
PatrickGui/myRepository
Apr 2018 - Mar 2025
Contributions:4 pushes, 1 branch in 7 years
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